Welcome to the Foundations of Marketing module! In this module, we will explore the fundamental concepts of marketing, its historical evolution, and the key differences between traditional and digital marketing approaches.
Marketing is more than just selling; it's about understanding customer needs, creating value, and building lasting relationships. This module will lay the groundwork for your deep dive into the world of marketing.
What You Will Learn:
- The core definition and scope of marketing.
- Key historical milestones that shaped modern marketing.
- The distinct characteristics and overlaps of traditional and digital marketing.
Let's begin our journey into mastering marketing!