Welcome to the Consumer Psychology module! In this module, we will delve into the fascinating world of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, services).
Understanding consumer behavior is paramount for effective marketing. By grasping the psychological principles that drive purchasing decisions, marketers can craft more compelling messages and strategies.
What You Will Learn:
- Models that explain how consumers make decisions.
- The significant role of emotion in marketing and consumer choices.
- How to apply psychological insights to marketing campaigns.
Let's uncover the secrets of the consumer mind!