MARKETING

Foundations of Marketing

• What is Marketing?
• History of Marketing
• Traditional vs Digital Marketing

Consumer Psychology

• Understanding Consumer Behavior
• Decision-making Models
• Emotion in Marketing

Branding and Positioning

• Brand Strategy
• Positioning Maps
• Value Proposition
• Case Studies (Tesla, Apple, Nike)

Market Research and Segmentation

• Primary & Secondary Research
• Buyer Personas
• Segmentation, Targeting, Positioning (STP)

Marketing Channels

• Offline: Print, TV, Events
• Online: Social, SEO, Email, Content, Influencer

Digital Marketing Strategy

• SEO/SEM
• Social Media Strategy
• Email Marketing
• Funnel Building

Advertising & Campaign Planning

• Ad Copywriting
• Media Planning
• Campaign Lifecycle
• A/B Testing

Analytics and Performance

• Google Analytics
• KPIs and ROI
• Conversion Rate Optimization (CRO)

Content Marketing

• Long-form Content
• Blogging
• Video Marketing
• Podcasting

Growth Hacking & Virality

• Viral Loops
• Referral Systems
• Case Studies (Dropbox, Airbnb)

Marketing Automation & CRM

• Tools (Hubspot, Mailchimp, Salesforce)
• Lead Nurturing
• Customer Journey Mapping

Ethics and Regulations

• Data Privacy Laws (GDPR, CCPA)
• Ethical Marketing
• Greenwashing vs Authenticity