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Persuasive Analytics

Module 3: Data Storytelling

Driving Action with Data

The ultimate goal of most data analysis in a business context is to persuade someone to take action. Persuasive analytics is about using data and narrative to make a compelling case for a specific decision.

From Insight to Influence

An AI can help you frame your findings in a more persuasive way. Instead of just stating the facts, you can ask the AI to help you build an argument. For example: "Based on this data showing a 15% drop in user engagement, write a compelling argument for prioritizing the development of a new community feature." The AI can help you anticipate objections, highlight the potential benefits, and create a clear call to action.