Systematic Creativity
Innovation doesn't have to be random. Frameworks provide a structured process for generating and developing new ideas. AI can be used as a tool within these frameworks.
Example: SCAMPER
SCAMPER is a framework that uses action verbs to spark new ideas. You can use an AI to apply it to an existing product or service:
- Substitute: "What if we substitute our plastic packaging with a biodegradable material?"
- Combine: "How can we combine our coffee shop with a bookstore?"
- Adapt: "How can we adapt the subscription model of Netflix to our clothing brand?"
- Modify: "What if we modify our app to serve a younger audience?"
- Put to another use: "Can we put our delivery infrastructure to another use during off-peak hours?"
- Eliminate: "What features can we eliminate from our software to make it simpler?"
- Reverse: "What if customers paid us to take their used products back?"